No forms that vanish into a CRM. Book the hour, write, or call — you'll be talking to the people who will actually run your project.
The product in your own words. A photo of something similar helps; a tech pack is never needed.
The customer and where they shop — online, boutique, department store. It changes the costing.
Even a rough number. Every sourcing and country decision is worked backwards from it.
Feasibility, route, and a realistic number — before you commit to anything.